Starting your own business is one of the biggest dreams of our times.
Most of the advice is on the practicalities – writing a business plan, raising money, marketing, etc
To be an entrepreneur means to become an expert in the things that make life difficult for people
Every ambitious business is in some way trying to fix things for other people
Do all the big problems already have fixes?
Ask yourself: where and in what area are you unhappy in the course of an average day?
Every unhappiness is a new business waiting to be born
The biggest first step to take towards entrepreneurship is to learn to study your own unhappiness…and what may possibly heal it for you and others.
Ideas aren’t enough on their own – you need to take care of practicalities and money – but they wont help if your original psychological insight into human unhappiness isn’t sound.
If your insight into what makes people unhappy is razor sharp and your solutions bold then however difficult the journey, your business will stand a high chance of making money and benefiting humanity too.